The “Entre Frutos” project, which is part of the Social Agroenterprise Program, arose from the start-up of the primary food processing plant financed by ENGIE Energía Perú and the creation of the commercial brand “Entre Frutos” of the Association of Agricultural Producers of the Agricultural Valley of Paucartambo (CEPROVAPP). Thanks to this project, ENGIE won first place in the Social Management category in the electricity sector in the “Sustainable Development 2021” Awards, organized by the National Society of Mining, Petroleum and Energy (SNMPE).
This initiative responds to the major barriers faced by CEPROVAPP in its supply chain, due to the informality of the actors that compose it. Likewise, this evidenced a complex context for farmers in rural areas seeking to obtain a greater economic return for their products, a situation that worsened even more during the pandemic due to restrictions and immobilization that hindered commercialization.
In response to this scenario, “Entre Frutos” was created, a project that has managed to design an organizational and business model, which has been supported by the investment in a processing plant and the cultivation of diversified fruit trees for more than a decade, prioritizing innovation and industrialization in the community and generating capacities in the members to project agricultural activity.
The association currently has lines of pulp and frozen whole fruits that have sanitary registration and are marketed under the brand name “Entre Frutos”, which has been registered with INDECOPI as a collective trademark. In addition, procedures have been developed to optimize plant operations and administrative management. This has allowed us to increase sales volumes (more than 100 tons per year in 2021), to have 7 agro-exporting companies as clients, to increase product prices by 30%, among others.
“As a company we are proud to have generated a strategic response, which has obtained great results for the benefit of more than 150 families that participate directly in the commercial initiative and, at the same time, generated 11 permanent jobs and 06 among the professional children of farmers in the area. It should be noted that this model could be replicated in other urban-rural and rural agricultural areas seeking to enter a free market economy, face the economic and health crisis, improve their competitiveness and respond to the demands of new markets”, says Arturo Granda, Social Affairs Manager.